![]() ![]() You can attract all visitors to the world, but if they come to your site because Google tells them you have a source for Apple computers, while in reality you are a farmer who sells apples, that is not quality traffic. Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Highly visible content (usually the content that scores highest) can appear at the top of the organic search results or even in a recommended snippet, while less visible content may not is displayed until users click through to the next page in the results. The visibility refers to how prominent a portion of the content is displayed in the search engine results. Ranking refers to the process that search engines use to determine where a particular piece of content should appear on a SERP. SEO search engine optimization How search engines rank and how we improve visibility on search engines (SERPs).
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